RAM is the manifestation of a mind-bogglingly ambitious master plan, which they unveiled in bits and pieces in interviews during the pre-release promotional campaign. If Random Access Memories turns out to have such an effect, it will be exactly what Thomas Bangalter and Guy-Manuel de Homem-Christo had in mind. The vast majority of reviews have been ecstatic, and if the album's sales also continue to go through the roof, it will be hard for a music industry to ignore the idea that spending serious time and money on making an album sound fantastic and marketing it properly might actually, after all, be a profitable proposition. The album was more than two years in the making, spread out over five years, and the result of this gargantuan investment of money, time and effort is that Random Access Memories is, even when heard in lo-res digital formats, arguably the best-sounding album of the 21st Century so far. Seven figures is, by any standard, a staggering amount of money to spend on the creation of an album, and directly challenges the music industry's current cheese-paring business model. Peter Franco (left) with Mick Guzauski during the recording of Random Access Memories at Henson Studios. RAM is one of the best engineered records in many years,” and "It sounds like a million dollars.” The latter comment was written before Daft Punk's Thomas Bangalter admitted in a post-album release interview in Rolling Stone that he and his partner, Guy-Manuel de Homem-Christo, had, in fact, spent more than that.
Mainstream music press reviewers rarely comment on production, but they have made an exception for RAM, gushing "It's all rendered with an amazing level of detail, with no expense spared. Most of all, there's the way in which RAM was made and consequently sounds. The marketing campaign was one case in point, and it has also been noted that the album is an "all-out war on the current single-song consumption model”, with iTunes streaming the entire album as one body of work before its release, and Daft Punk refusing to tour the album, preferring to allow their studio handiwork to speak for itself.
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What's more, Random Access Memories sees Daft Punk throwing down the gauntlet at the entire music industry, challenging almost all current preconceptions about the way in which music is made and how to present and sell it. Indeed, its impact is so strong that there's already talk of it becoming one of the best-selling albums of the decade. Mick Guzauski and Peter Franco were with them all the way.įollowing one of the most ingenious, expensive and lengthy album marketing campaigns in living memory, Daft Punk's Random Access Memories looks set to become the best-selling album of the year. So if you feel like putting even more money into Daft Punk's coffers, pre-order the album over at Daft Punk's website.Ĭolumbia will ship the 'Random Access Memories' deluxe boxset in early December.Daft Punk spent four years and over a million dollars on their quest to revisit the golden age of record production. The kicker? The box set will set you back $275.
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A 56-page hardcover book, full of images from the album's recording sessions.The original album, pressed to special edition 180 gram double vinyl, with gold and silver foil labels representing each helmet of "the robots".Daft Punk have revealed the details of their lavish deluxe box set of 'Random Access Memories'.Ĭunningly unveiled in the run-up to Christmas, the box set is presented in a cloth-bound, 13"x13" box, and includes (brace yourselves):
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